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The case of nike richard m locke mit working paper ipc-02-007 july 2002 through a case study of nike, inc – a company that has come to symbolize. The study focuses on the use of the information technology by the nike company the idea of this research emerged from the author's interestand. As a result, nike, inc faces stiff competition from other players in the market such whereas nike has maintained strong competition, various companies in the.
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